Personally I'm stoked for this new line of eyewear to drop. Proof makes quality hand-made sunglasses that look amazing. These new shades look great but there's also a good cause behind the brand. Proof will donate a large portion of their sales to organizations that they feel are doing BIG things in the world to help make it a better place. Kinda reminds me of TOMS Shoes, for every pair purchased TOMS will give a pair to a child in need. TOMS was one of the first brands to incorporate social responsibility and it's exciting to see new companies doing the same thing from the get go.
Read more on these amazing shades as there's a lot more to the materials they use and the causes they're fighting.
Proof shades will go on sale January 31st, 2011.
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Photo: Proof
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